A business plan must be grounded in solid research that is verifiable by the lenders and investors who will read it. Additionally, you'll often use the process of writing the business plan as a tool to help you better understand your own business and product. Citing your sources is critical to establishing your credibility and for remembering how you arrived at the conclusions and figures you present in your plan.
Read more: How to Cite Sources in a Business Plan | eHow.com http://www.ehow.com/how_5827432_cite-sources-business-plan.html#ixzz10ObApHGp
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